Author

Emily Johnson

Pura 20% Off Plus An Extra 25%

Here’s a great deal for my home fragrance lovers. Head over to Pura and enjoy 20% off select items! But wait, there’s more…! Use code HOWL25 and snag an additional 25% off. The sale even works on the Studio McGee Collection and viral scents like the Seaside Terrance fragrance with calming notes of bergamot and lemon with salty sea air, water lily, and white musk! Or grab a new scent for your car with Pura’s Car Fragrance Collection! Get your cart smelling lovely with scents from the Studio McGee Collection like Santal Vanilla, Sea Salt Driftwood, White Bergamot, and more!

With Spring around the corner it’s a nice time freshen up your home fragrance collection with a few new picks from Pura! This deal is awesome! It’s nearly 45% off!

Enjoy!

Where to buy

Pura

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Social media has revolutionized the way we learn about beauty and skincare. From viral TikTok trends to influencer product recommendations on Instagram and Reddit, it’s easier than ever to find advice on how to care for your skin. But how much of this information is accurate—and how much is outright misleading or even dangerous?

The Problem with Influencer Skincare Advice

Influencers, regardless of their follower count, are not necessarily experts in skincare. Many are not dermatologists, estheticians, or cosmetic chemists; they are simply individuals sharing their personal experiences. While some genuinely aim to educate their audience, others are primarily motivated by sponsorships, affiliate marketing, and trends rather than science-based facts.

Here are some of the most common issues with skincare advice on social media:

1. Misinformation and Overgeneralization

One-size-fits-all advice doesn’t apply to skincare. Yet, influencers often promote products as “miracle cures” without acknowledging that everyone’s skin is different. A product that works wonders for one person may cause irritation, breakouts, or allergic reactions for another.

2. The Promotion of Harmful DIY Remedies

Platforms like TikTok and Reddit are filled with DIY skincare hacks, many of which can be dangerous. Common examples include using lemon juice to lighten skin (which can cause severe irritation and sun sensitivity), applying toothpaste to acne (which contains ingredients not meant for skin), or over-exfoliating with harsh scrubs that damage the skin barrier.

3. Unregulated Product Endorsements

Many influencers are paid to promote products without disclosing their partnerships, making it difficult for consumers to know if a recommendation is genuine or financially motivated. The lack of regulation allows misleading claims to spread unchecked.

4. Pseudoscience and Fear-Mongering

Skincare myths often go viral because they tap into fear. Terms like “toxic,” “chemical-free,” and “clean beauty” are frequently misused to scare consumers away from certain ingredients without scientific backing. The reality? Everything is a chemical—even water! Many “feared” ingredients, such as parabens and silicones, are safe when used correctly and have undergone rigorous testing.

How to Find Reliable Skincare Information

With so much misinformation online, how can consumers ensure they’re getting accurate skincare advice? Here are some safer, science-backed ways to educate yourself:

1. Trust Dermatologists and Skincare Experts

Follow board-certified dermatologists and licensed estheticians who rely on peer-reviewed studies rather than trends. Look for experts like Dr. Shereene Idriss, Dr. Ranella Hirsch, or The American Academy of Dermatology, who provide factual, research-based insights.

2. Check Credible Websites

Reliable sources such as the American Academy of Dermatology (AAD), the National Institutes of Health (NIH), and the Journal of the American Medical Association (JAMA) provide science-backed information on skincare and cosmetic products.

3. Read Ingredient Lists and Research Products Independently

Instead of relying on influencer hype, take a closer look at a product’s ingredient list. Websites like INCIDecoder and Paula’s Choice Ingredient Dictionary break down ingredients to help consumers understand their benefits and potential risks.

Separating Fact from Fiction – FutureDerm

4. Be Skeptical of “Too Good to Be True” Claims

If a product promises instant results or sounds like a miracle cure, approach with caution. Good skincare takes time, and no single product can erase wrinkles overnight or cure acne in a day.

5. Ask Your Dermatologist or Licensed Skincare Professional

If you’re unsure about a product or treatment, the safest route is to consult a professional who understands skin science and can provide tailored advice based on your skin’s needs.

Final Thoughts

While social media can be a valuable tool for discovering new skincare products, it is also a breeding ground for misinformation. Consumers should be cautious, fact-check claims, and prioritize science-backed sources over viral trends. Your skin deserves care based on research, not just marketing.

By taking a more critical approach to skincare advice, you can protect yourself from misleading claims and make informed choices that truly benefit your skin’s health.

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Happy Monday, friends! Are you bright-eyed and bushy-tailed and if not is your eye cream at least making you look like that? Mine is. I ran out of Heimish Marine Care Algae + Peptide Eye Cream which I immediately re-ordered (P.S. Did anyone know there’s a Marine Care Retinol For Face Serum! I totally grabbed it!) But have no fear, you know I have tons of eye creams to keep me nice and hydrated. I ended up hauling out Mizon Snail Repair Eye Cream instead and I forgot how much I love it. Awww! I had a brand new one I brought about two months ago and here I am just using it now.

This Week I Love Marcus Chang and Mizon Snail Repair Eye Cream

Mizon’s formula contains a huge amount of snail secretion as well as Niacinamide as well as Meadowfoam. The formula promises hydration while improving dark circles, fine lines, and wrinkles. Personally, I’ve used it for a long time when it originally launched and I never noticed it doing much for darkness under my eyes BUT I also, don’t have major dark circles. I will say it’s a very thick, creamy formula that absorbs easily and does in fact make finer lines look fantastic. I’ve always been of the mentality that eye creams aren’t going to actually eliminate fine lines or wrinkles but what they will do is soften the look of them since these lines are typically worsened when you’re drier and the older you get the drier your eyes will become. The skin’s ability to retain water diminishes as you age especially in areas like the undereye are so it’s always a good idea to reach for the most hydrating under eye formula. This formula is perfect for dryness and it works beautifully under heavier, pigmented concealers as it allows them to apply easier and look smoother. Moral of the story if you’re eyes are dry you NEED to try this! It’s a gem!

Oh P.S. This week I’m in love with Marcus Chang. I’m leaving my boyfriend and Marcus and I are getting married, having kids, and I’m going to be a stay at home mom while he’s the CEO of some big company no one has ever heard of. In all seriousness, how is he 40 plus but looks 25? Is it the Mizon Eye Cream? Someone find out and get back to me before our kids are born. Also, you can see his pecs in almost every episode of Lost Romance. You know I love you too much not to share that with you!

Happy Monday! Get out there and be the good people I know you are and do it with lots of Mizon Eye Cream under your eyes.

Where to buy

iHerb Amazon

Ingreidents:
Water, Snail Secretion Filtrate (48,000ppm), Glycerin, 1,2-Hexanediol, Limnanthes Alba (Meadowfoam) Seed Oil, Niacinamide, Butylene Glycol, Cetearyl Olivate, Squalane, Polyglyceryl-3 Methylglucose Distearate, Sorbitan Olivate, Octyldodecanol, Cetearyl Alcohol, Glyceryl Stearate, Beeswax, Dimethicone, Polyacrylate-13, Palmitic Acid, Stearic Acid, Chlorphenesin, Phenoxyethanol, Polyisobutene, Ethylhexylglycerin, Adenosine, Polysorbate 20, Sorbitan Isostearate, Disodium EDTA, Betula Alba Juice, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Myristic Acid, Sodium Hyaluronate, Portulaca Oleracea Extract, Copper Tripeptide-1

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Thursday’s 50% Off Ulta Deals

It’s another big day for Ulta deals! Today you can snag one of my fav lip balm brands for 50% off! The multitasking Lanolips The Original 101 Ointment Multipurpose Superbalm is on sale for $8.50 today!

Other items to grab today:
Smashbox Always Sharp Longwear Waterproof Kôhl Eyeliner Pencil $13.50
Smashbox Super Fan Lash Lengthening Mascara $14
Smashbox Full Exposure Lash Volumizing Mascara $14
Smashbox Always On Mood Board Eye Shadow Palette $19.50
Smashbox Always On Liquid Waterproof Eyeliner $12.50
Smashbox Photo Finish Intensify 24 Hour Shadow Primer $13
Smashbox Always On Gel Eye Liner $12.50
Clarins One-Step Gentle Exfoliating Cleanser $19.50
Estée Lauder Pure Color Revitalizing Crystal Lip Balm $20
50% Off Entire Grow Gorgeous Collection
IGK Color Depositing Conditioning Hair Mask $14.50
COOLA Classic Body Organic Sunscreen Spray SPF 30 Tropical Coconut $14
Living Proof Style Lab Flex Hairspray $16
Stila Calligraphy Lip Stain $12.50
50% off select Nioxin
50% off Kristen Ess Hair Tools
DHC Deep Cleansing Oil Facial Cleanser $15.75

Enjoy!

Where to buy

Ulta

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It’s the last day to save 50% on select times at ulta.com! ALL the Benefit Cosmetics Benetint Liquid Lip & Cheek Stain shades are $13. Plus score 50% off select Curlsmith, Sacheu Peel Off Liner STAY-N Bundle for $15, and Too Faced Better Than Sex Easy Glide Waterproof Liquid Eyeliner for $13. These deals end today!

Enjoy!

Where to buy

Ulta

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Snif Hot Cakes + Toppings Layering Bundle Available Now

It’s time my friends! Snif Hot Cakes dropped today! I’m not sure what happened but this highly anticipated gourmand is now available at snif.co! Notes of fluffy flapjack with melted butter, maple syrup, sugared musk, and berry compote makes up this new gourmand from Snif! Plus you can try it FREE! If you head over to the website and purchase the $65 bottle it comes with a 2ML sample. Once you get the set you won’t be able to spray the bottle but you can use the 2ML sample. If you LOVE IT you can go ahead and crack open that larger bottle and your credit card will be charged the 7th day of your testing your sample out. If you hate it, just returned the unused large bottle (they’ll send you a prepaid label to ship it back)! Pretty nifty right?

But wait, there’s more…!

Snif also launched a brand new selection of Body Mists that are meant to compliment the Hot Cakes Perfume! We have Extra Whip which has notes of icing sugar, vanilla, and cold aldehydes with sandalwood and musk! We have Hazel Nut with notes of milky cocoa with creamy hazelnut, slices of banana, and a swirl of coconut! And we have Berry Styles with notes of ripe blueberries and raspberries with lime, blue freesia, vanilla, and creamy woods. The body mists are available in 2.5 oz bottles for $22 each or 8 oz ones for $34.

Can’t decide on a topper? Neither could I! In that case, grab the Snif Hot Cakes + Toppings Layering Bundle! The set is $74 and features all three body mists in 2.5 oz sizes and a 10ML of the new Hot Cakes Perfume! You can mix, match, layer, and cocktail any and all of them together with your Hot Cakes.

The official launch for Snif Hot Cakes was set for tomorrow but they apparently let these loose early on their website. Sign up for their newsletter and text alerts to get 15% off! Or use code SNIF15 to enjoy the discount.

Where to buy

Snif

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LYS, you are SO on your game with this new Speak Love Lip-Plumping Glossy Lip Balm! I am so impressed! Spectacular give me 14 of them right now! LYS Beauty Speak Love Lip-Plumping Glossy Lip Balm ($19) is a new hydrating, glossy lip balm that plumps, hydrates, and provides beautiful color to lips that launched for Spring 2025 in 7 shade selections.

Can we just stop a moment and not only admire the fact this is an amazing formula but also, $19 bucks? Hello! Everything is skyrocketing lately but LYS Beauty still offers a nice mid-range price on their makeup and I’m so here for that.

Let’s chat this new Speak Love Lip-Plumping Glossy Lip Balm because you need it now!

LYS Speak Love Lip Plumping Glossy Lip Balm Review & Swatches

Ok, so, I have a lot of glossy clicks pens I love! You already know most of them but they’re all in danger of being tossed aside because my new main squeeze is LYS Speak Love Lip-Plumping Glossy Lip Balm. This formula is all I need for shine, color, and moisture. Everyone else take a hike.

I’m rarely excited about new launches lately. I’ve tried so many formulas over the years that it’s sort of hard to catch my attention and make me rave but this is definitely one that had me standing up and cheering hard. I only have one shade right now but I’ll be collecting them all like pokemon shortly! I really shouldn’t be too surprised this formula rocks because just about everything LYS Beauty touches turns to gold. The Triple Fix Blurring Skin Tint Foundation Stick is one of the creamiest foundation sticks I’ve had the pleasure of using and that creamiest extends to these new lip balms.

I’m obsessed with the Speak Love Lip-Plumping Glossy Lip Balm packaging. It comes in a triangle-shaped barrel with metallic rose gold accents and a faux pink leather casing. It looks very sleek and luxurious. It does twist up versus clicking which I like however, don’t over click as you can click it down. A very SMALL amount goes a long way so one click should be fine.

Oh this is a dreamy formula. So moist, so slick, so melty. It glides on lips like melted butter and has outstanding shine not to mention it’s crazy pigmented! A single layer provides full color pay off, intense shine, and beautiful moisture. It wears so comfortably on lips, feels weightless, yet super hydrating. Although it does have a plumping formula it doesn’t sting but does give lips a fuller appearance and makes them look so juicy. I got the shade Truthful which is a nude brownish rose. It looks perfect on my skin tone! These wear for around three hours before they require a touch up. During that time the color looked smooth and flawless. They are fairly slippery and slick throughout that wear which made my lips feel nicely hydrated as I wore them.

lys beauty Speak Love Lip-Plumping Glossy Lip Balm Swatches in Truthful

I just can’t. I’m so terribly impressed with this formula. Absolutely gorgeous. Pigment, color, super shine, what more could a makeup lover want in their life? Thanks so much to LYS for sending me a shade to try! I absolutely will be purchasing more of these.

LYS Speak Love Lip-Plumping Glossy Lip Balm are available now plus use code LYS25ICL to get 20% off your total on their website.

Muse Approved!

museapproved_transparent

Where to buy

Nordstrom Sephora

LYS Speak Love Lip-Plumping Glossy Lip Balm! is a new glossy lip balms available in seven shades. This new high-shine balm adds volume, color, and shine moisture to lips with a mix of fruit and veggie extracts as well as Hyaluronic Acid, cupuacu, and shea butters. Each shade is $19 and comes housed in a triangle-shaped barrel that clicks up (but not down) for easy application. I do hesitate to call this a lip balm as it’s more of a lipgloss with it’s SUPER shiny, melty consistency. It glides onto lips super easily and provides intense shine, excellent color pay off, and moisture. It’s lightweight, moisturizing, and wears for three hours. It did have a faint fruity flavor but nothing too dramatic. I was incredibly impressed with the pigment and shine this provided! It looks so amazing shiny and give lips a nice full look without the tingle or sting traditional plumping products give.


Pros

  • Super glossy, mega shine.
  • Hydrating.
  • Lightweight yet moisturizing.
  • Pigmented.
  • Glides on lips super easily.
  • Gorgeous packaging.


Cons

  • Only seven shades? We need more!

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If You’re Wondering My Ulta Order Has Been In Limbo Since the 7th

A fast way to piss me off is to give me the run around. Ulta continues to be on my sh1t list lately with their really delayed shipping.

I don’t understand Ulta’s shipping. There’s absolutely no rhythm or reason to it. Some days I’ll place an order and within two days I’ll have it. Other days it’ll take near a week and a half to get. They also never use the same shipping method twice. I placed about five orders so far during the 21 Days of Beauty Sale and I’ve gotten them shipped via Fedex, Lasership, USPS, and UPS. You never know which carrier is going to bring the package.

But my real issue is I placed an order on March 7th for some items and unfortunately, it’s been in limbo since with FedEx. My status has been “Left FedEx origin facility” since that time. Last Friday I decided it was time I contact Ulta. I was told to wait until Monday to see if it arrives. It didn’t.

On Monday, I contacted them again and said Hiiiiii! It’s me! Remember me? The one who’s packaging didn’t arrive! I was told, “It’s still in the time frame to arrive check back with us Thursday”. Tomorrow is Thursday and I have a feeling I still won’t see movement on that box. I checked it today and we still have the same status. Don’t get me wrong Ulta is far superior to Sephora as far as shipping goes, rewards, etc…but sometimes they just make me rage. Remember my Homeworx Candle drama? I feel like sometimes their customer service is a little wacky. If I ordered something on the 7th something is wrong if it isn’t here at least by the 14th. But nope, they just refuse to do anything.

I likely won’t dispute it and I’ll give them until perhaps Monday but after that I’ll call again and see what new and interesting story they tell me. I love you Ulta but in recent years your customer service has really gone down the drain.

Do better ok?

How’s your experience with Ulta Customer Service been?

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Urban Decay Naked Eyeshadow Sticks Alienating Fans like the Champion They Are

The Urban Decay Naked Eyeshadow Stick Collection is set to launch March 21st online at ulta.com! Cream Shadow Sticks from Urban Decay? How innovative. Not. Urban Decay, we’ve been over this time and time again you can’t fix what isn’t broken! You already did a line have a line of 24/7 Eyeshadow Sticks! Those are perfect fine! Why are you introducing a new Naked Eyeshadow Stick Collection? Also, why do you continue to alienate your fans with these boring ass shades?

Listen, we all know “Naked” is a household name. We all know and appreciate you put “Naked” on the map with the original launch of the Naked Eyeshadow Palette. But it’s time to refresh yourself, it’s time to reboot. You’ve done Naked to death! We have Naked Cherry, Naked Honey, Naked Concealer, Naked Foundation, we get it, you’re a exhibitionist and a bit of a nudist and we love you for it. But remember when you were bold, vivid, outrageous, and edgy? I could get on board with a line of Naked Eyeshadow Sticks I can’t lie to you! I’m of an age where I appreciate softer shades but remember your old fans that love shades like Mildew?

And hey, even if you aren’t interested in your old fans how about garnering the attention of some new ones? Shake things up with Gen Z, get them out of their clean girl era, and let your freak flag fly with some crazy, vibrant cream eyeshadow sticks.

Sadly, that’s a no go with the new line of Urban Decay Naked Eyeshadow Sticks but hey, it’s a thought! Unfortunately, Urban Decay isn’t doing anything that Bobbi Brown and Laura Mercier hasn’t done a hundred times over. Again, don’t get me wrong I love a good shadow stick but we have a lot of these on the market already and I can’t see myself paying Urban Decay for a selection of shades I already own. At $25 they aren’t cheap and the collection is dominated by some frosty whites, bones, and creams which won’t be flattering on me. Would I buy these on sale? Hell yes. Mark them down to $10 bucks and I’d consider them but not at $25. This formula promises a long-wear of sixteen hours with a moisturizing formula that glides on and can be used as a base for powder shadows or worn alone.

Shades include:

  • Blurred Out (beige matte)
  • Exposed (dusty rose matte)
  • Peach Bum (peachy pink shimmer)
  • Private Album (cool taupe shimmer)
  • Sinnocent (rich brown matte)
  • Tasteful (cool brown shimmer)
  • Toasty (cooper bronze shimmer)
  • Top Off (light champagne shimmer)

I’m taking bets in the backroom how long it’ll be before these hit the sales rack! Urban Decay Naked Eyeshadow Sticks launch shortly online. Will you be grabbing them?

Where to buy

Ulta

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About the Muse


Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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